TV

Hisense to Sponsor NASCAR XFINITY Series Race at Atlanta Motor Speedway


Remar’s commercial TV partner, Hisense, announced Tuesday that they will be sponsoring the NASCAR XFINITY Series race at Atlanta Motor Speedway.

Hisense to sponsor NASCAR XFINITY Series race

Hisense to sponsor NASCAR XFINITY Series race

 

As Hisense is emerging into the US television, they needed to take a big step towards establishing their brand. Dr. Lan Lin, EVP of Hisense Group and GM of Hisense International Co., Ltd, said, “NASCAR is one of the country’s largest sports with brand-loyal fans.” and understand that this is the jump they needed to take to establish Hisense in the United States.

To read more about Tuesday’s announcement follow the link below:

http://www.atlantamotorspeedway.com/media/news/hisense-sponsor-feb-nascar-xfinity-series-race-atlanta-motor-speedway.html

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